The fashion industry contributes 10% to global emissions, more than all international flights and maritime shipping combined (World Bank, 2019). The industry, valued at 3 trillion dollars, is accountable for 2% of the world’s GDP (Fashion United, 2021), and this global demand is not slowing down with fashion business owners valuing profit and convenience over the need for sustainability and circularity. |
It is pretty evident now that the fashion industry is responsible for using up the world's carbon budget. When trying to identify the source of carbon emission output, it is easy to delegate it to the countries which are producing and manufacturing the clothes through their unsustainable practices. However, it is the people from developed countries that buy them. Fashion companies from more developed countries outsource work to people in developing countries, such as India and Bangladesh.
The world as we know it is becoming more & more conscious of their actions now. This is great because it’s time that we started thinking about our surroundings more than our selfish needs. The fashion industry has rapidly grown throughout the years, with the need for global apparel overriding environmental and social consequences.
There are several reasons for switching to sustainable products in the fashion and clothing industry. Social responsibility— ethical treatment of animals and protecting natural resources should be a motivator enough. |
Nowadays, fashion brands have been encouraged to improve their supply chain management system and are offering positive-impact products to their consumers by using eco-friendly materials like “Pashmina”.
Right from getting raw material to maufacturing the final product like handmade Pashmina Shawl, every step plays an important role and has a great impact on the environment. Similarly, choosing natural material has a low carbon footprint and does not release microplastic that harms the ecosystem.
Role of Pashmina in contributing Sustainable Fashion
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A traditional and pure pashmina shawl can stay for years and is considered a sign of love and blessing from one generation to the other.
The manufacturing process of pashmina is pure, natural and organic that do not contain any chemical or machinery process. Every step of carfting a handmade pashmina shawl is done by the local artisans of Kashmir.
With their magic, they transform this natures gift into a very soft fabric in a sustainable way.